You must have noticed or read somewhere about the exponential growth of the eCommerce market in recent years. Only the industry is not getting bigger, but the competition between sellers is also getting very big. Everyone wants to sit at the top of the rankings for best sales. How is that possible? This can be made possible by attracting customers to your website through different techniques.
Some people run PPC campaigns, some do marketing, but the most effective way to attract customers is by making the packaging look better compared to your competitor. You need to make a name for your brand, and for that, you need a great logo so that you can get recognized easily in the market. Packaging, design, and details matter, but the logo should be on point, or your brand will be among those sitting lower in rankings.
What Is A Logo?
The logo is a trademark used by companies and service providers offering services at a high level. The logo has become an essential part of a brand’s recognition. The purpose and meaning of your brand will be reflected in your logo.
How Can A Logo Affect Your Brand?
Logo can affect your brand in multiple manners. The logo has the power to shape your business. The logo is the spokesperson of your company as it reflects the services of your company.
Because sometimes the brand is recognized by their logo and not their name. For example, Apple, Nike, Gucci, and many other high-profile brands are recognized by their logos. This is one of the reasons why you should prefer custom boxes with logo.
So, let’s get started and get to know how a logo can affect your sales:
- Logo Stands for A Brand:
The logo is always used in brands to get recognition in the market. Nobody will spend a reasonable sum of money on custom boxes with logos unless they have a company or they provide services. Most businesses don’t fail because they have a huge competitor, but they lose because of the quality they provide.
High-profile companies spend a lot of time and money on high-quality custom boxes with logos, whereas low-profile companies fail because they don’t focus on these details. Remember, your brand will only become successful when you have high sales, and to reach that destination, you need to attract customers through your packaging creativity.
- Logos Define You:
Logos have the potential to shape your brand and define you. Not every client of yours will go through all your information. If they want their work to be done swiftly, they will just simply run through your logo to know about you and your brand.
You need to stick to the services you provide and design accordingly, and just keep it simple. A perfect example of simple and effective design is Cakes and bakes who have steam coming through both sides of the Owen. Don’t just simply design the logo, but you should know your services first.
- Logos Help in Brand Recognition:
People know your business through your logo. No wonder everyone thinks of McDonald’s when they see a big M on the “Board.” When we see a half Apple somewhere, the first thing that pops in mind is that this is an iPhone or another Apple product.
A logo defines your brand and helps your brand get recognized easily. Every big brand uses custom boxes with a logo for this specific reason to have a separate name.
- It Differs You from Other Brands:
If you are the kind of person who orders so many things every week, you will get this point. You may receive 5 or 6 parcels every week, and there is a possibility that you like a product more than the others, what is the reason? The answer is you find the logo and packaging of that product more appealing than the others. You might forget about the other products, but you won’t forget about that special package.
- Unboxing Is an Emotion in Itself:
Unboxing is not just about opening the box and using your product; but it is much more than that. When your customer receives the parcel, they get excited, and all the other feelings are associated to your brand.
People want to chase these emotions, and they are waiting for a custom box with a thank you note or just a simple custom box with a logo. This will help you get repeated orders from the same customers and is a great way to boost your sales and make a name for your brand.